Equipment Services, Inc. Online Privacy Policy

Our Commitment to Privacy


The privacy of your personally identifiable information is important to us. As part of our commitment to the privacy of your personally identifiable information, we provide this notice explaining our online information practices and the choices you can make about the way your information is collected and used at this site. To make this notice easy to find, we make it available on our homepage and at every point where personally identifiable information is requested.

The privacy practices set forth in this Privacy Policy are for this Web site ("site") only. Other Snap-on affiliate sites may have different practices. If you link to or otherwise visit these or any other sites, please review the privacy policies posted at those sites.

The Information We Collect

In general, when you visit our site you remain anonymous, but on some pages, you need to provide personally identifiable information to view restricted pages or to communicate with Equipment Services, Inc. ("ESI") personnel. The types of personally identifiable information collected at these pages may include:

Name, Title, Company, ESI Customer Number (if applicable), Address, E-mail Address, Phone Number, and Fax Number, and all or part of your Social Security Number.

The Way We Use Information

We use your information to communicate with you, for example, to answer the e-mail and correspondence we receive, and to notify you of important changes in the functionality of the site.

We may use your information to make recommendations for additional products or special offers, and to provide you with updates on new products that we believe may be of interest to you. If you do not want to receive this information in the future, please contact us.

From time to time, we may share certain information with select third parties including other ESI affiliates and independent Blackhawk, John Bean, and/or White sales representatives and distributors in your area to enable them to offer products or services that may be of interest to you. If you do not want us to share your information, please contact us.

We may disclose personally identifiable information in response to legal process or when we believe in good faith that the law requires it, for example, in response to a court order, subpoena or a law enforcement agency's request.

We will not use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without first providing you an opportunity to opt out or otherwise prohibit such unrelated uses.

Customization and Aggregate data

We use non-identifying and aggregate information to better design our site and gather information for product management and development at ESI. For example, we may tell our sales and marketing staff that X number of individuals visited a certain area on our site, or that Y number of software licenses were ordered during a particular time period, but we would not disclose anything that could be used to identify those individuals. This aggregate information may also be shared with ESI's affiliates and independent sales representatives and distributors.

Our Commitment to Data Security


We have put in place physical, electronic, and managerial procedures to safeguard and secure the information we collect online. We offer the use of a secure server. The secure server software receives encrypted information through the Secure Sockets Layer (SSL) of your internet browser which encrypts the information you input before it is sent to us and prevents anyone else from reading it as the information travels from your computer to ours.

Cookies and Web Beacons


ESI uses cookies on this site for the purpose of maintaining a shoppers id allowing us to keep track of items in your shopping cart. We also use cookies that are for identifying who you are after logging in or registering. These cookies can also be used for creating a more personalized visit each time you visit our site, for instance, by making you aware of what's new on our site since your last visit. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive.

Our web pages may contain electronic images called web beacons that allow us to count users who have visited that page or to allow cookies to be delivered to you. Web beacons are small bits of computer code that deliver graphic images, and can also be tracked by the host site. We use these to personalize your experience, similarly to how we use cookies. Companies that help us place advertisements on our site use web beacons to serve cookies and advertisements. We also use web beacons to gather non-personally identifiable information about the number of users who visit our site, the areas in which they spend their time visiting, and other demographic data. Only ESI and our advertising agency will have access to the data obtained with web beacons.


Children's Privacy

ESI has no intention of collecting personal information from children at this site.

Collection of Information by Third-Party Sites

Sometimes we may offer promotions or specials that are sponsored by or co-sponsored with identified third parties. By virtue of their sponsorship, these third parties may obtain personally identifiable information that you submit to participate in the promotion or special. ESI has no control over the third party sponsors use of this information. We will notify you at the time of requesting personally identifiable information if third-party sponsors will obtain such information.

Changes to the Policy

Our privacy practices, like the online medium itself, are subject to change. If we make any substantial changes, we will notify you by posting a prominent announcement at our site.

How to Contact Us


Should you have other questions or concerns about these privacy policies or wish to have your personally identifiable information deleted from our records, please contact us or mail correspondence to Snap-on Incorporated, Privacy Policy Inquiry, P.O. Box 1410, 2801 80th Street, Kenosha, Wisconsin 53141-1410.

© 2003 Equipment Services, Inc.; All rights reserved.



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